Career News and Tips
Using Linkedin
There’s plenty of information on using LinkedIn out there, but my biggest pitch is to create a page if you don’t have one already! I encourage everyone to be using this great resource as a personal branding tool, a way to research employers and contacts, and for professional networking. Here are some helpful tips on creating your profile:
1. Photo: Include one! No profile photo makes your profile look unprofessional and anonymous, especially when you show up in a search result next to other LinkedIn users who do have profile photos. Photos put a face to a name and make you seem like a real professional person, and not just an unknown user. It should be a professional-looking shot that conveys you in a positive light. If you decide to a take a photo specifically for LinkedIn, this blog post provides good tips on your photo set-up.
2. Headline: Customize this! Keep it brief but make it a powerful demonstration of how you add value. “Skilled web developer and UW student” or “Library Science student specializing in Knowledge Organization” are both much more powerful than just “student at University of Washington”, or the LinkedIn default choice. Consider writing your summary first and then from that, pull the most powerful few words to use in your headline. Note: you can (and should) also customize your linkedin URL, and you can include this on business cards or in email signatures.
3. Summary: This can be your elevator pitch in written form. See earlier newsletters on the student services blog for more information on how to construct this, or email me for a link to the “Don’t Be Awkward” networking workshop that contained great info on how to create a good summary introduction of yourself. If you need help with language, gather some job descriptions you’re interested in and look for common keywords or skills that are often mentioned, and highlight those in your summary.
4. Everywhere: Talk about your benefit. Point our your value-added, the benefits of your skills and work, and the outcomes of your projects. How is something, someone, or somewhere better because of your work?
5. Refresh and update periodically. Each time you update your profile, you get a little call-out in the newsfeed of LinkedIn, drawing attention to your profile. This is good! It’s okay to let your profile develop further over time. Post updates when you have them, these show that you know and love the work that you do, and can brand you as a competent (even expert) professional in the field. Research other great LinkedIn help guides and tips online, and note that LinkedIn also has a great blog, and is a source of job postings! Read the rest of this entry »